Jikonka is a brand that connects rich cultural living through the experience of clothing, food, and shelter.

It began in 1998 in Sekijuku, a beautiful post town in Kameyama City, Mie Prefecture, which still retains its traditional townscape. Jikonka has galleries, workshops, and accommodation facilities in Setagaya, Tokyo, and Sekijuku, Mie Prefecture.

Jikonka's Clothing
Jikonka is a brand that produces fabric products such as clothing from natural materials, primarily focusing on traditional indigo dyeing. What does the word "fukuyaku" (literally "clothing and medicine") suggest, and what is the meaning of clothing in the phrase "clothing, food, and shelter"? Clothing directly touches our skin, protecting our lives from heat and cold. Beyond that, the comfort of the material, design, and functionality, among other experiential aspects, are not merely about fashion but also deeply influence our hearts and minds.

Jikonka's Food
Jikonka is also a food brand that uses ingredients from Mie Prefecture, and in recent years, it has been focusing on tea production. Mie Prefecture is one of Japan's major tea-producing regions and still retains rare tea varieties. The "F4" black tea variety, an old tree remaining in the mountainous area of Kameyama City, has its roots in indigenous Taiwanese mountain tea and is found nowhere else in Japan. Additionally, rare tea varieties such as the Assam-type variety, which became Japan's first domestically produced black tea, still exist. Jikonka manages these through natural farming, produces fermented teas such as white tea and black tea, and strives to expand the possibilities of Ise tea through its tea production and proposals for tea time. In tea production, Jikonka receives advice from Taiwanese experts with historical ties to Japan, produces tea leaves, and also proposes tea ware production and spatial design.

Jikonka's Shelter
Jikonka values "circulation" and carefully selects antiques and pottery from a unique perspective, or produces original tea ware. Tools for daily life spend time with us. Things that have been made by human hands with love, and the time spent cherishing and using them. These are what nurture our five senses. We select items that make this moment, this very instant, profound and rich, and we hope to connect their value to the next generation.

Jikonka's Meaning
Jikonka is written as 而今禾 in Kanji. "而今" means "the present moment," "now, this very moment." "禾" is a general term for grains, signifying the indispensable sustenance of life, something precious. The name "而今禾" carries the sentiment of "how to live in this very moment." This present moment is the "now" that continues from the past, and it is also the irreplaceable future from now on.